Gamification and microlearning as growth drivers of the global eLearning market?


Toronto (Canada) | More and more market analysts are assuming that the global eLearning market will grow even faster than previously assumed. Whereas market researchers such as Global Market Insights, Research and Markets or Research for Markets were still assuming average annual growth of 7 to 7.5 % last year, they have now revised their forecasts to values of around 9 %, thus taking greater account of the increased growth dynamics and opportunities of the market than before. Other market researchers are even more optimistic. In a recent market study, the Canadian market researcher Technavio puts the average annual growth rate for the forecast period 2020 to 2024 at almost 13 % per year. Other market researchers such as IT Intelligence Markets even assume an average annual growth rate of 18 % in the forecast period 2019 to 2026.

In terms of market value, more and more market study providers are also assuming that an annual market value of 300 billion US dollars is likely to be exceeded within the next few years.

The Canadian market researcher Technavio predicts that 34% of market growth will come from the APAC region. The main reason for this growth is the increased use of gamification and microlearning. Users of eLearning from companies, schools and universities, but also consumers can look forward to an immensely increasing variety of learning solutions in the coming years.

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