Pune (India) | Learning Analytics have recently made a name for themselves primarily in in-company training. However, according to the latest analysis “Education and Learning Analytics Market” by the Indian market researcher MarketsandMarkets, these are also playing an increasingly important role in schools and universities globally. The analyst expects annual growth of 22.6 % in the forecast period 2018 to 2023, which means that growth from a market value of around 2.6 billion US dollars in 2018 to around 7.1 billion US dollars would be understood. Included in this market value are both software applications and related services, with the software share strongly dominating.
The reason for the growth of learning analytics is now much more established related systems, which make this technically possible, such as LMS, but also the increased use of BYOD, which ensure that appropriate amounts of data are available for the evaluation and qualitative optimization of the learning process.
To come to its forecast, MarketsandMarkets evaluates secondary sources such as Hoovers, Bloomberg, BusinessWeek and Dun & Bradstreet as well as annual reports, investor presentations and other corporate press releases. But also primary research on the supply and demand side was carried out, for example CEOs. Vice Presidents and Marketing Directors.
Regionally, according to the MarketsandMarkets analysis, the North American market accounts for 42 %, directly behind it the European market with 26 %, APAC with 20 % and the rest including Latin America, the Middle East and Africa 12 %. The largest global trend within Learning Analytics is that of Predictive Analytics, which allows future predictions to be made about an individual learner.
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