Group employees to increasingly become influencers in explanatory videos

Videos are especially en vogue among young workers. In their leisure time, millions of people turn to amateur videos on the video platform YouTube. Seemingly untroubled by scratchy moderator voices or blurred pictures of the makers, interested people turn to building instructions and make-up tips, for example. More and more companies are currently adopting this type of learning as their own and setting up their own in-house video platforms.

Bosch and the industrial services provider Bilfinger, for example, recently founded their own video platforms called “Bosch Tube” and “Industrial Tube”. Based on information provided by the company, the targeted transfer of knowledge will benefit in particular from the flexibility in terms of time and place that characterizes learning via eLearning in general.

Bosch hopes to achieve a better transfer of know-how among the nearly 260 locations worldwide. Most video producers at Bosch speak their content in English, others subtitle it accordingly so that it can be understood globally. There are already 10,000 videos on the corporate video platform. The content includes simple topics such as the answer to the question of how employees can request a new computer password if they forget it, as well as expert talks on digital transformation and automated driving.

For Bilfinger, it also plays a role to break through the existing concentration of knowledge in certain areas, says digital boss Franz Braun. For example, for a long time there would have been only one employee in the company who could have built a cramped zeppelin head, i.e. a specific container. Exactly 1 customer asked him regularly. If the knowledgeable colleague was then on vacation, the production was delayed. In the meantime, a video has been produced explaining the manufacturing process to other colleagues. The “Industrial Tube” platform now lists around 200 videos. On average, the video platform is called up 400 to 500 times a day according to Braun. In contrast to YouTube, the video range does not play the decisive role: “You can see this clearly in the example of the zeppelin head in the insulation department: The content may not be relevant for many – but a few employees are really dependent on it in certain situations,” explains Braun. Videos are therefore becoming more relevant in in-company training.

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