Research report explores potential of company eLearning

Alexandria (Virginia) | The non-profit Association for Talent Development (ATD) recently investigated the potential of corporate eLearning in its research report “Next Generation E-Learning: Skills and Strategies”. ATD came to the conclusion that eLearning is now used in 90 percent of US companies. In the large companies, three times as many companies have digitized the lion’s share of their learning portfolios in the last five years than was the case before. ATD continues to forecast that this transformation process of large companies will double again by 2022. With the increasing availability of eLearning, ATD also sees better opportunities to demonstrate a correlation between market performance and the learning effectiveness of the workforce.

Almost half of the companies surveyed by ATD assume in the above-mentioned research report that eLearning is currently an effective means of promoting managers and specialists in the context of Talent Management. eLearning also scores here with its scalability, high range and flexibility in terms of time and location. According to ATD, the advantage of using eLearning lies in the fact that learning can be suitably embedded in time and, by means of personalization, can be tailored to the specific role of the in-house functionary as well as the learner’s level of performance. ATD is confident that in the future eLearning will not only demonstrably improve the performance of learners, but also the business results of the companies themselves. In order for eLearning to develop successfully in line with the demands of companies and employees, personalization, interactivity and an expanded use of videos and a stronger focus on microlearning would have to be introduced, according to ATD’s demand for eLearning professionals. Despite ATD’s analytical look into the crystal ball, it is definitely true that the future of eLearning will continue to be exciting and is likely to bring many dynamic development with it.

Beitragsbild: © Kaspars Grinvalds –